A documentary guide to ‘Brand Israel’ and the art of pinkwashing
On November 30, 2011, Sarah Schulman published an excellent expose on the logic and history behind the now infamous Brand Israel PR campaign, tracing its roots back to 2005. She focuses on the development of pinkwashing as an explicit, funded, and deliberate marketing project within Brand Israel. This is a great resource for anyone interested in the machine behind pinkwashing.
You can read the full article here.