“Pinkwashing” is the appropriation of queer voices in order to shift focus from human rights and international law violations committed by the State of Israel, to an image of Israel as progressive, tolerant and ‘gay-friendly.’

This Pinkwashing Kit is meant to inform and guide you through understanding this particular Israeli PR technique, its backing narrative, goals and tactics, and most importantly how it can be countered effectively.

In this Kit, you will find a collection of materials put together for the purpose of making clear, factual information about pinkwashing accessible and available to a wider international audience. It also aims to serve as a base for the exchange of information and ideas about pinkwashing and counter-pinkwashing. It allows activists and organizations to learn from each others’ campaigns and create efficient mechanisms of resistance to pinkwashing.

This kit is intended to be used by students, activists, and organizations and for anyone else interested in learning about pinkwashing. The documents complement each other, but we encourage users to pick and choose specific documents that prove more relevant to their campaigns.

As a collaboration between alQaws, pinkwatchingisrael.com, and PQBDS, this kit is a first attempt at making sense and keeping track of pinkwashing and counter-pinkwashing. It is the result of a great deal of activist research and planning, and we invite other groups or individuals with up-to-date information to contribute to the growth of this project. All contributions are appreciated, but we are especially interested in visual, audio and video materials.

We hope this kit will be useful as it stands and also as a starting point for a much larger collection of documents and an interactive center of information exchange. We are awaiting your contributions, ideas, and questions concerning pinkwashing and the struggle against it, and look forward to where this all will lead.